Google passes the 70% margin in web searches. New data from Hitwise shows that Google is still leading the major search engine pack gaining 2% increase in July’s share of US searches over the previous month. Comparing the current data with that of last year, Google has posted a 10% gain over US searches in the same month last year. Overall Google has accounted for 70.77% share of all the searches conducted by Americans in July. Behind Google is of course Yahoo! Search with 18.65% share, MSN Live Search with 5.36% and Ask.com with 3.53% share of the search market last month.
At least some of the growth in searches can be attributed to the growing share of visits to Google. Looking back over the past 13 months, in addition to the growing share of searches, traffic to Google has continued to increase. The market share of visits to Google in July increased 25% over July 2007 and has grown each month since January in 2008. Retention of this increased traffic is also coming into play as Google has maintained a consistent returning visitor rate (visitors who have visited the website within a 30 day period) of 95% each month since October 2007 (when Hitwise began tracking this metric).
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